Rare Beauty's Soft Pinch Matte Bouncy Blush was the grippy, lightweight, and hydrating product my makeup routine had been ...

TikTok’s latest beauty craze has users wrapping rubber bands around their ears for an instant “facelift” — but experts warn this viral hack is bogus — and dangerous. The wacky trend, which reportedly ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...