NASCAR is partnering up with a high-profile name. The post NASCAR Employs LeBron James’ Agent to Land $15 Million Deal as Longtime Sponsor Bows Out appeared first on EssentiallySports.

The NASCAR Cup Series race at Nashville Superspeedway will be called the Cracker Barrel 400. Cracker Barrel Old Country Store replaces Ally Financial as the title sponsor in a multi-year deal.

The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel Old Country Store. The Cracker Barrel 400 is set for June 1 (6 p.m ...

Rural King teams up with Front Row Motorsports to hit NASCAR track Scott Perry A partnership between Rural King and Front Row ...

"Their roots, values, and commitment to community are a perfect fit for our team and NASCAR fans alike." Rural King also will be the primary sponsor for the NASCAR Cup races on April 27 at ...

NASCAR legend Richard Petty has revealed one ... Michigan, which is The King's pick for the spot he's most excited to see on the ride. "Going to the Henry Ford Museum. Been there 2-3 times ...

Saajan Jogia is a motorsport and automotive writer with over ten years of experience. His passion for cars and motorcycles has been a driving force behind his evolution as a writer. He has ...

A sample of the data presented by Medusa shows everything from internal documents containing names, phone numbers, and email addresses of employees and NASCAR sponsors to scans of invoices.

Katherine Legge and e.l.f. Cosmetics are teaming up to make several starts in the NASCAR Cup and Xfinity Series this year as Legge expands her involvement in stock car racing. Legge will make her ...

Since the NASCAR Cup Series started racing at Nashville Superspeedway in 2021, Ally has been the entitlement partner. No longer. Starting this year, Cracker Barrel is the new sponsor for this ...

Hamlin said that in a sponsor-driven sport like NASCAR, sponsors aren't willing to give up their slot to alter their branding, logo, or primary colors for a throwback design. Hamlin said that when ...

Legge broke the news to PEOPLE today.She will have sponsorship from E.L.F Beauty, who has supported her racing career in IndyCar as well. A picture of her Xfinity Series car shows that she will be ...