The Celtics returned to TD Garden and began 2025's "Ford Fits" with a bang on Friday night. Read more on Boston.com.

Nike Inc (NYSE: NKE) ended 2023 by reporting declining revenue and profit despite beating both top and bottom line estimates ...

We will deliver bold, creative marketing that leverages our athletes in sport moments and drive the ground game authentically ...

Nike introduced the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path ...

The St. Bernard boys basketball team fell behind early against Brentwood and spent the rest of the game in a fight to catch ...

This being literally LeBron James—either the best or second-best basketball player of all time by most accounts, who has also ...

The Chinese sportswear market is increasingly competitive, as nationalism has boosted native brands and as international brands like Lululemon expand. Nike’s ability to gain share in this market is ...

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing about the festive holiday-themed jerseys they once ...

Nike took over from there but discontinued making special jerseys for Christmas Day games for reasons still unknown. Back in 2015, adidas released Christmas Day match-up jerseys as part of its NBA ...

Whomp whomp!" That is tough criticism coming from the face of Nike Basketball. While many fans still debated the infamous adidas sleeved-jerseys, no one can deny the popularity of the brand's ...

However, after Nike took over as the NBA’s official uniform provider in 2017, they discontinued the jerseys, much to the frustration of many, including LeBron. How NBA Christmas Jerseys Changed ...

Since Nike's takeover, the absence of these festive jerseys has left a noticeable gap in the NBA's holiday tradition. LeBron's candid remarks have reignited the conversation, with many fans ...