∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship advertisements during regular-season games.

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... a firm that specializes in college and professional sports ...

The National Football Foundation announced the members of the 2025 College Football Hall of Fame class Wednesday, which featured some of the game's greatest coaches and players of all time.

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Legendary former coach Nick Saban was surprised with the news of his induction to the College Football Hall of Fame on Friday. The announcement came during Saban's appearance on the ESPN pregame ...

There’s a model that can save billions in college loans and debt. We need to scale it. How to Solve the Soaring Cost of College The cost of just one year of college education in the United ...