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Onitsuka Tiger's first footwear design was a basketball sneaker with enhanced grip, with which a Japanese high school team won a local championship. The brand kicked off celebrations with the ...

Ryoji Shoda, Vice President of Onitsuka Tiger, talks about strategic moves and how the brand combines heritage with modernity ...

DISC, which resembles Tron or 1994 cult classic Windjammers, is ASICS's first foray into the gaming space, from its new ASICS ...

Onitsuka Tiger’s multitasking London flagship opened in August 2022, hosting not only the Japanese brand’s collections and footwear – it is probably best known for its iconic ‘Mexico 66’ sneaker – but ...