"TV screens have officially overtaken mobile as the 'primary device for YouTube viewing in the US,'" Mohan said, which is a major shift in viewing habits.

Meanwhile, YouTube TV now has 8 million subscribers, and YouTube Music & Premium have surpassed 100 million subscribers.

While YouTube has been in our lives for more than 20 years, the way we consume what’s shared there has changed. In 2024, it changed significantly, as CEO Neil Mohan detailed in his annual letter. In ...

YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.

YouTube CEO Neal Mohan wrote in his annual letter, “TV is now the primary device for YouTube viewing in the US. This year marks YouTube’s 20th ...

Over 1 billion hours of YouTube content is consumed on TVs daily, making televisions YouTube's most popular screen in the US.

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