In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...

Kalki 2898 ADs Hindi version has been streaming on Netflix globally, and the movie was tagged as the 2nd most-watched ...

CubesWire Films will have a team of directors, scriptwriters, cinematographers, and editors focused on producing ad films for ...

So, Google and Meta are not the only valued advertising platforms as retail media and over-the-top (OTT) video streaming platforms draw a big chunk of ad money. Retail media includes e-commerce ...

Karan Bedi, head of Amazon MX Player, says that the platform already has a reach of 250 million monthly unique users. Amazon ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

Some of the biggest Telugu blockbusters of 2024 are on OTT, giving audiences a chance to catch up on the year’s most talked-about films. From the mythological spectacle 'Hanu Man' to the futuristic ...

South Africa’s entertainment and media industires are set to experiance large growth, except for those in print.

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...