India’s new-age millennial ... All said the market is wide open for scale and growth. Growing partnerships amid the OTT players, telcos, and other distribution channels indicate the market ...

This is the core challenge: monetisation. Turning viewership into sustainable revenue in India's OTT market is a complex balancing act. Currently, platforms rely on a mix of strategies, including ...

The increase in the number of smartphone subscribers and the growth rate projections for this metric are a good omen for the OTT streaming industry in India. An ASSOCHAM-PwC report says India is ...

According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase of 20% in APAC over the next five years. This growth underscores the ...

Ajay Devgn has set a new benchmark in the Indian OTT industry by becoming the highest-paid streaming actor. For his debut web series, Rudra: The Edge of Darkness, he reportedly charged Rs 125 crore ...

The streaming giant Netflix, which introduced India to the world of international OTT ... market will double from $1.1 billion in 2021 to $2.4 billion in 2026. However, it also predicts similar ...

The success of shows like Amazon MX Player's Ek Badnaam Aashram underscores the potential for hybrid monetization strategies ...

The india thyroid function test market is poised for remarkable growth, with sales expected to reach USD 97.2 million by 2035, up from USD 55.3 million projected for 2025, according to the latest ...

particularly in emerging markets like India and China. The surge in online traffic bolstered ad revenues for platforms offering ad-supported streaming services, further fueling market growth. North ...

The rise of Over-the-Top (OTT) platforms in India has revolutionized the entertainment industry, offering big ... While Ajay Devgn leads the OTT earnings chart, other Bollywood actors have also ...