From tech platforms, to advertisers, and measurement firms, the entire mobile ad industry has spent the last year reeling from Apple's major privacy update. Known as App Tracking Transparency ...

Apple says privacy is a fundamental human right and one of its core values. Each update to hardware or software takes improving user privacy into consideration, usually at the consternation of ...

It’s a great move for privacy—and ease of use since it’s ready made. However, it could create problems for publishers, who rely on web ads for their business revenue. Apple of course ...

Apple denied its digital voice assistant Siri poses any privacy concerns — one week after ... REUTERS One plaintiff, for example, claimed he got ads for a brand name surgical treatment ...

Apple is working on a key iPhone update that will enable an important Apple Intelligence feature on supported devices. iOS 18.4 will bring the more advanced Siri assistant to the iPhone 15 Pros ...