From tech platforms, to advertisers, and measurement firms, the entire mobile ad industry has spent the last year reeling from Apple's major privacy update. Known as App Tracking Transparency ...

That denial wasn’t enough in this case. That’s because devices that lack Apple’s commitment to privacy are the ones responsible for ads you might encounter that spookily reflect private ...

It’s a great move for privacy—and ease of use since it’s ready made. However, it could create problems for publishers, who rely on web ads for their business revenue. Apple of course ...

In his tweet, Aman wrote, “Apple data privacy is top notch guys. After switching to iPhone, I’m getting bra ads from Zepto. Apple not even letting them know my gender 👍🏼”. The tweet ...

Apple denied its digital voice assistant Siri poses any privacy concerns — one week after ... REUTERS One plaintiff, for example, claimed he got ads for a brand name surgical treatment ...

Apple is working on a key iPhone update that will enable an important Apple Intelligence feature on supported devices. iOS 18.4 will bring the more advanced Siri assistant to the iPhone 15 Pros ...