(Ford also used the number to designate a Fusion fuel-cell racer a few years back.) That could prove the tie-in Dearborn is looking for in rebranding its performance operations worldwide ...

Ford Motor Company has made series of key leadership changes to advance its Ford+ strategy, which focuses on enhancing ...

Yet, the controversy surrounding the branding project raises questions about whether the company’s internal alignment is strong enough to support such a dramatic transformation. The rebrand has ...