How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Nike's new Flagstaff Book 1 sneaker is part of a growing trend in companies naming products after U.S. cities and towns.

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. From award-winning writing and photography to binge-ready videos to ...

Veld Architects, a proudly South African firm renowned for its sustainable approach to luxury architecture, partnered with Sunshinegun to refine and refresh its visual identity. The result is a bold ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

Companies often change their names to reflect new directions, mergers, or to improve their image. In India, several companies have rebranded recently. For instance, in February 2025, Zomato ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Although the Twin City native has a great education, it’s his mother’s advice that helped him become an amazing self-taught ...

Coltrane, a jazz virtuoso who devoted much of her life to a spiritual journey, is a beacon for today’s artists. An exhibition at the Hammer Museum shows why. By Siddhartha Mitter A jury found ...

The search for the best swimsuit brands can leave you drowning in a sea of options ... Cos applies the same clean and directional design philosophy that defines its ready-to-wear to its swimwear, too.

They're the new universal language. But here's the kicker – most people (even designers) completely misunderstand why these logos work. After crafting brands for over a decade through Inkbot Design, I ...