Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Super Group's exit from U.S. betting and marketing efforts in Africa will produce even further gains for the stock price.

The consumer packaged goods (CPG) market has historically been inclined toward tremendous growth, and thanks to AI, it shows ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...

Jessica Hobson is eager to start mining cellphone data to better understand tourists who visit Baker County — where they live, where they went and how long they stayed.

We list the best online marketing services ... To help with this, you can use the Facebook Audience Insights feature which aims to give paid advertisers more data so as to be able to run better ...

SCG Packaging soared 3.24 percent, Siam Concrete accelerated 2.48 percent, Thai Oil was up 1.94 percent, True Corporation improved 1.80 percent and TTB Bank, Asset World and PTT were unchanged.

Exclusive to the Sydney Cricket Ground - Club SCG is unrivalled fun at the cricket in a relaxed environment. Enjoy the day with friends or clients with an all-day grazing menu, food stations ...