Among the ones setting up stalls were Reliance and ITC conglomerates and brands such as Dettol, Pepsi, Coca-Cola, and Dabur. In a marriage of retail and pilgrimage, the Kumbh Mela has become a unique ...
Top brands, including Dettol, Dabur, Pepsico, Coca-Cola, and corporate houses such as ITC and Reliance have set up camp ashrams, lined up their products, and are distributing samples and refreshments.
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