Satyam is truth. Shivam is occurrence of ‘good’ or ‘auspicious’. Sundaram is serenely beautiful. When the combination of these three is mentioned, it refers to GOD Almighty, and GOD alone.

I have been guided by the timeless Indian principles of Satyam Shivam Sundaram, representing truth, goodness, and beauty. Satyam embraces the truth (sic)." Nita Ambani further added, "The pursuit ...