Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

On 6 and 7 February, Jose Antonio Ocampo represented the Committee for Development Policy (CDP) at the ECOSOC Coordination Segment. He reported on the Committee’s recent work on innovation for ...

Advanced segmentation for personalized marketing: With rich data at your fingertips, a CDP allows you to segment your audience based on a variety of factors, enabling hyper-targeted campaigns that ...

Imagine your team's goal is to grow a particular segment. With a CDP, the team could employ zero-party data to learn more about that segment while members of that segment are engaging on your website.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s is naming and shaming sellers that monetized ...

Kim: Twilio’s customer engagement platform combines Twilio’s communications APIs and Segment’s customer data platform (CDP) that gives brands key insights into their customers so they can ...

Twilio Inc (NYSE:TWLO) reported fourth-quarter financial results after the market close on Thursday. The following are the ...

While the CDP added nine seats in single-seat constituencies, it lost 22 seats in the proportional representation segment. Overall, the party ended up with 96 seats, a decrease of 13 from its pre ...