Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

On 6 and 7 February, Jose Antonio Ocampo represented the Committee for Development Policy (CDP) at the ECOSOC Coordination Segment. He reported on the Committee’s recent work on innovation for ...

Advanced segmentation for personalized marketing: With rich data at your fingertips, a CDP allows you to segment your audience based on a variety of factors, enabling hyper-targeted campaigns that ...

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s is naming and shaming sellers that monetized ...

By analyzing that data, the CDP can segment users based on their financial goals, risk tolerance, and transaction patterns, enabling more effective marketing campaigns. It also helps the business ...

Twilio Inc (NYSE:TWLO) reported fourth-quarter financial results after the market close on Thursday. The following are the ...