Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Elmo has been around a long, long time, and he's one of the few characters that all of the generations that have come forth since the 90s know and love.

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

This product line for kids brings together the beloved characters of Sesame Street and De Vroomen’s mission to educate the ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Elmo is turning 3-and-a-half, his age forever and always, since he joined "Sesame Street" in 1980. Of late, he's become a ...

Good thing, some of my personal childhood favorites—and maybe yours—are still just as magical for toddlers today as they were ...

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The tear-jerker, co-starring Florence Pugh, helped the Spider-Man actor process his grief over losing his mother.