As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James was a special guest on ‘New Heights’ this week. The four-time NBA champion and all-time leading scorer appeared ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Sabrina Ionescu has followed in the footsteps of the biggest basketball stars ever, like Michael Jordan and LeBron James. Filipino ... Some of the previous shoes the brand has been a part of ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18 ... At a young age, James was inspired by Michael Jordan and Penny Hardaway, who were both signed to Nike.

31 (UPI) --LeBron ... NBA. James could take over as the leader in that category if he plays six more years. He said he plans to stay retired once he makes the decision to unlace his shoes ...

Obviously, I've been in love with Michael Jordan my whole life ... deal with Nike worth $1billion. James and Nike have produced 22 LeBron signature shoes throughout their partnership.

Fans are always searching for ways to show their support for Michael Jordan or LeBron ... While James has the edge in longevity, Jordan can always claim a superhero once wore his shoes.