Bizcommunity on MSN7d
Media effectiveness: How CMOs get CFOs to see marketing as a value driver
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
Business and Financial Times on MSN7d
Why the modern public relations manager should belong in the C-suite (1)
By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...
Impacts13d
Methods for Testing Product Hypotheses in Mobile Applications
The mobile app market is evolving rapidly, and competitors are always on the move. This makes it crucial to thoroughly ...
MarTech on MSN6d
Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...
Product/Market Fit And Go-To-Market: A Team Sport In The Age Of Generative AI
With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.
Forbes21d
3 Reasons Why Businesses Should Invest In Women’s Sports Now
In the early stages, consider more than just revenue. For example, the KPIs might include social media presence, brand recognition or how a client responds to the sponsorship events. Intangible ...
pharmaphorum12d
Social media listening: uncovering patients’ needs
Once it has entered the market, monitoring relevant social media Key Performance Indicators (KPIs), such as share of voice or brand sentiment, can provide early and leading market indicators for ...
Graphic9d
Greater Accra Minister reintroduces National Sanitation Day, Cleanest City Award
The Greater Accra Regional Minister, Linda Obenewaa Akweley Ocloo, has announced the reintroduction of the National ...
Investopedia7d
How Truth Social Makes Money
President Trump’s social media platform went public in 2024 ... Truth Social does not track “traditional key performance indicators, such as signups, average revenue per user, ad impressions ...