Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.

Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

"I remember getting 100 likes for the first time and thinking I was a celebrity," said one user reminiscing about how social ...

While the debut received significant media attention, the glasses never caught on with ... The search for new forms of social interaction came as Snapchat’s growth started to stagnate, with daily ...

Social media fraud in the form of fake identities serving a nonauthentic cause has reached an all-time high, fueled by AI and advanced fraud-as-a-service (FaaS) tools. These developments amplify ...

Artificial intelligence in marketing is about more than replacing the human touch ... It's what powers image recognition in social media and helps create more engaging visual content. Remember when ...

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search ... While the bulk of retail media thus far has been dominated by fairly basic website-based ...

Social media marketing is important to the success of modern businesses. Companies can build relationships and sell to audiences of billions as they navigate through Facebook, Instagram, TikTok, and ...