The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

"I remember getting 100 likes for the first time and thinking I was a celebrity," said one user reminiscing about how social ...

Social media fraud in the form of fake identities serving a nonauthentic cause has reached an all-time high, fueled by AI and advanced fraud-as-a-service (FaaS) tools. These developments amplify ...

Social media marketing is important to the success of modern businesses. Companies can build relationships and sell to audiences of billions as they navigate through Facebook, Instagram, TikTok, and ...