Trendjacking — 6 Ways to Spot and Capitalize on Emerging Social Media Trends
Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that ...
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The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
How Companies Should Shift Their Social Media Marketing Strategy
Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.
Albert Valiakhmetov's Insights on Gen Z's Influence on the Evolution of Social Media Platforms
Explore Albert Valiakhmetov's analysis of how Gen Z is reshaping platforms like Twitter/X. Learn more about the changing ...
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MOE warns parents of fatal social media challenges
The ministry of education of Singapore (MOE) has advised parents to watch over their children who may participate in ...
Call for regulation to protect people with substance use disorder from exploitative marketing practices on social media
People seeking online support for addiction recovery may encounter cynical marketing by the addiction treatment industry that ...
Social Media Influencer Marketing: Managing Risks
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...
Stop Losing Customers: Transform Your Marketing with AI Insights
Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...
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Pay attention - social media bans won’t just impact social marketers! Here's why
The TikTok ban deadline is fast approaching. But even if the social media platform does get a reprieve, it’s still a wake-up ...
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Meghan Markle's new Netflix series roasted: What are users on social media saying?
Meghan Markle's new Netflix series With Love, Meghan has been slammed by critics in British press following its debut on ...
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Social Media Marketing: Strategies for Business Growth
These days, having a strong social media presence isn’t just a bonus for businesses in Abu Dhabi—it’s a necessity. Whether ...
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Study Finds Twitter Banter With Competitors Good for Product Launch
A case study reveals that a little banter on Twitter, now known as X, between rival fast-food brands led to a 426 percent increase in online searches and a 54 percent increase in offline sales for the ...