As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...

Their most notable viral hit is the "first is free" series in which the first customer of the day gets a free meal. The daily ...

Last year a BBC investigation found Bartlett was amplifying harmful health misinformation on his number-one ranked podcast ...

Social media is largely powered by tech, and nowadays, AI is having a significant impact on social media algorithms.

A multi-year agreement has been signed by Spotify and Warner Music Group with the deal offering ‘further paid subscription ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

‘Hi everyone, so today I’ve got a Pretty Little Thing haul. It has been so long since I’ve done one, so we’re back!’ Lucy Ledgeway buzzes, her infectious high spirits ricocheting off the beige and ...

Influencer and travel social media specialist Trending Travel is teaming up with deals publisher Holiday Pirates. The new ...

A BBC Gladiators star could land himself in hot water for his promotion of a US supplement brand, which has been criticised for its ‘deceptive marketing’ practices. TV’s ...

Attention-grabbing campaigns might bring customers in, but it’s the experience that keeps them loyal. Retailers need to ...

Despite the rise of social media and other digital marketing channels ... takes you through a six-step email marketing checklist 7 best email marketing software for UK businesses – Factors to consider ...