In social media monitoring, keywords are the words or the word combinations ... their satisfaction with your brand—and also attract new customers, since your every move on social media is public.

If new business and social brand metrics move in unison ... One of the most effective ways to track social media ROI is by implementing UTM parameters in your links. UTM parameters are small ...

Social media apps are among the biggest offenders when it comes to tracking your data and invading your privacy. When you ...

In response, many are turning to RedNote—a Chinese-owned, Mandarin-language social ... natural for your brand. Understand where your audience spends their time and which media they consume ...