From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

Lazard, Inc. (NYSE: LAZ) today announced that Stephen Finkel joined the firm as a Managing Director and Global Head of Sports Advisory, based in New York.

With a new era of compensation for college athletes on the horizon, the Mass St. Collective has ceased operations, Executive ...

Sports Impact, the independent sports PR, Marketing and Sponsorship agency specializing in golf, has appointed veteran ...

Last week, the calendar flipped to 2025. When it did, a new college basketball NIL agency entered the space. Momentous Sports ...

All-Stars Pete Alonso and Alex Bregman are still on the market and there's plenty of business still to be done.

Corporate and entrepreneurial efforts to exploit the enormous power of artificial intelligence in 2025 will be stacked ...

Max Level, marketing and PR agency, has secured the PR mandate for S8UL Esports & 8Bit Creatives, India's leading Esports & ...

For creators, the TikTok doomsday scenarios are nothing new since Trump first tried to ban the platform through executive order during his first term.

JMI Sports held Clemson's multimedia rights while Dabo Swinney and Trevor Lawrence had the Tigers in a handful of national ...