Indiana Fever G Caitlin Clark took a trip to Nike HQ in Beaverton, Ore., earlier this month to work on her first signature ...

Rhode Island-based insurance company FM is breaking further into golf through a sponsorship with Rory McIlroy that runs ...

Though the biggest story of the week is that the Kansas City Chiefs and Philadelphia Eagles have advanced to the Super Bowl, ...

The Washington Capitals will continue to wear the logo of Chinese-owned social media platform TikTok on their road jerseys ...

Pirelli lands the Pioneering and Innovation Award at the 2025 Autosport Awards ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

The Golden State ownership group earned the bid for the newest WNBA expansion franchise through a competitive process and set out to make a mark in women's sports that was not just a female-friendly ...

The PWHL has announced a trio of promotions within its leadership team as the league continues to grow and elevate operations ...

"Lemons with Love" is a book that not only inspires readers to make their own lemonade recipes, but it tells the story of how ...

The woke sports industry may be pivoting to the center as newly emboldened athletes express support for President Trump — and ...

Related-ish: The NCAA finally approved women’s college basketball tournament “units,” or payouts to conferences based on their participation and performance in March Madness. But the disparity between ...

The NBA franchise has been connected to the city's largest company since the team's arrival from Vancouver in 2001.