Before going into specifics, he tells me this is a position of inspiration to young people, that “the artist and personality I am and brand sort of aligned with Sprite and their slogan of staying cool ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

It also went after Sprite, the lemon-lime soda that Coca-Cola ... The soft drink’s memorable campaign slogan was “We got the juice.” But, somewhere along the way, PepsiCo got rid of the ...

Everyone knows Coca-Cola and Pepsi, but what about Tab and Bubble Pop? Here are five sodas from yesteryear that you might ...

While the business model, products, names and operations have changed over the years to match the pace of laws, trends, new releases and technology, the above slogan is more than a cute rhyme.

First-ever Coca Cola® Drone Show in Hong Kong 600 Drones Present 12 Scenes of Mesmerizing Memories with Coca-Cola over ...

Finally, the drones converged to form the fireworks pattern featured on the time limited Coca-Cola Chinese New Year packaging accompanied by the Chinese slogan “Blooming Blessings ... No Sugar”, “Coke ...

During his presidential campaign, Trump’s team sold plastic straws with the slogan “ liberal paper straws don’t work. ” ...

Bollywood actor Vicky Kaushal is currently over the moon as his recently released film Chhaava has been raking in a good ...

For more financial news, go to the News24 Business front page. The European bottling unit of soda giant Coca-Cola on Monday said it has ordered a major recall of Coke, Sprite, Fanta and other ...