introducing the Sistem51 – so named because the movement is made from just 51 pieces – a bid to finally make proper mechanical watches affordable again. The Swatch Sistem51 Hodinkee Vintage 84 ...

Today, ETA designs and produces movements, which are the engines that power mechanical, quartz, and Swatch watches. The ...

But Bulova creating a more affordable, quartz-powered homage to its own mechanical icon is only ... the MoonSwatch isn’t the only Swatch homage watch with a Bioceramic case.

Think of a James Bond watch and you’ll probably picture the Rolex Submariner of Sean Connery-era Bond, or the OMEGA Seamaster Professional introduced with Pierce Brosnan’s Bond and continued ...

Swatch has quietly unveiled the ‘Blue ... a nice nod to the oceanic inspiration behind the watch. The caseback is another highlight, offering a glimpse of the SISTEM51 mechanical movement through ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...