AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Paying for content with my data or by watching ads isn't ideal, but it still feels preferable to draining my bank balance.

In 1998, long before the age of Instagram or TikTok, the federal government set a minimal baseline for internet safety for ...

Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important than ever.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Your favorite social media sites have access to more of your personal information than you might think. Here’s what you can ...

Zuckerberg has been using AI technology to transform how Meta’s business works, from the way advertising is targeted to the ...

Soon ads won’t just be targeted to audience segment or location ... creating different ads for someone watching a comedy or a game. A More Social Experience While smartphones and social media have ...

"There is a big difference between taking a stand through a keyboard threatening a boycott and taking stand through a wallet and actually engaging in a boycott." ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...