Mattel announced that LeBron James would be the first Kenbassador and receive a Barbie doll. He released a statement on the ...

Mattel has announced Barbie Ken doll styled after NBA star LeBron James. Here’s everything we know about the drop, including ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of ...

Google Cloud and Mattel are partners in upgrading the iconic real estate.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Move over Ken, the first ever Barbie Kenbassador honoring basketball legend LeBron James has arrived. Mattel announced on its ...

Lakers star LeBron James is set to be immortalized in plastic with his own rendition of the popular Barbie dolls.

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.