Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The entrepreneur said he buys the soda at 50 cents a pop ... one month across all his enterprises. Vending machines have become a go-to cash cow for the side hustle-obsessed.

After a “wouldn’t it be cool if…” discussion with his friends, [Mistablik] decided to use his summer break to construct a soda vending machine that fit entirely within his school locker.

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Walk past any vending machine, and you’ll see a story unfolding in real time—a person stopping, scanning their options, and ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...