Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Adobe released the first public version of an artificial intelligence tool that can generate video clips and revealed how ...

K ling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Video and image generators might be buzzy ... Adobe says it has already successfully courted companies with the promise of IP-free content, including Deloitte, Gatorade, and IBM. The rollout of ...

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Jim Farley, the CEO of Ford, said the Trump administration's tariffs will hurt the auto industry. Trump's tariffs on Mexico ...