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Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...
By the time Wrigley began his business venture, Americans had grown accustomed to chewing gum sold as candy-coated balls or ...
Binning gum is not the solution either. Addressing gum as a plastic pollutant dictates that the prevention of gum pollution ...
This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...
Mars Wrigley has invested $6.5 million in its Asquith gum and mints factory that will increase output capacity by more than ...
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Gum Sales Peaked in 2011. Can Mars Wrigley Get People Chewing Again?Mars Wrigley is spending millions of dollars in ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious ...
There’s no strict definition of synthetic gum base. Chewing gum brand, Wrigley Extra partners with dental professionals around the world to promote the use of sugar-free chewing gum to improve ...
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