Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Binning gum is not the solution either. Addressing gum as a plastic pollutant dictates that the prevention of gum pollution ...

By the time Wrigley began his business venture, Americans had grown accustomed to chewing gum sold as candy-coated balls or ...

Mars Wrigley is spending millions of dollars in ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious ...

There’s no strict definition of synthetic gum base. Chewing gum brand, Wrigley Extra partners with dental professionals around the world to promote the use of sugar-free chewing gum to improve ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

Mars Wrigley Australia is installing a new production line at its Asquith factory to boost capacity by over 60%.The ...

There's no strict definition of synthetic gum base. Chewing gum brand, Wrigley Extra partners with dental professionals around the world to promote the use of sugar-free chewing gum to improve ...