Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

Credit: Justin Pot I logged in last night and was charmed by the early 2000s design. There's a box you can use to browse posts above a timeline with everything posted on the network. Right now you ...

But Y2K refuses to take science-fiction seriously. The premise is an excuse to goof on 2000s culture and chuck some teen archetypes into silly shenanigans. So Eli reluctantly leads a motley band ...

Min’s production veered away from the heavy EDM trend of the time, instead embracing early 2000s R&B, Jersey club and minimalist pop. The Y2K visual aesthetic extended to music videos ...

Whether it was due to early exposure or the fact that they’ve just had good taste from the get-go (looking at you, Sajeev), some of my colleagues have appreciated sedans for a long time. Others, like ...

CROCS have launched an iconic design in collaboration ... back in the 2000s era: Juicy Couture and Crocs. The well-known brands are tapping into fans’ nostalgia with a Y2K-themed collection ...

This was no simple turning of the calendar page though — it was Y2K and the entire globe was on edge as Jan. 1, 2000 drew near, anxious the world's computers would not recognize the new century ...

After all, the allure of 2000s clothing stores had a chokehold on us. Maybe it's the resurgence of early-aughts trends or the fact that I sometimes miss the days of flip phones with no internet ...