Yellow 5, also known as tartrazine or FD&C yellow #5, is a synthetic yellow food dye suspected of being linked to health problems ranging from allergies to hyperactivity in kids to cancer. It is one ...

It’s transformed the US’ big energy drink duo into an energy drink trio: now up there with Coca-Cola’s Powerade and PepsiCo’s Gatorade. With all this opportunity, how does the brand inspire, develop ...

The charismatic color is showing up everywhere. The singer Sabrina Carpenter is among the celebrities who have coated themselves in butter yellow, a color that has lately been used to cheer up ...

Chalamet slipped into a butter yellow Givenchy design (that featured...leather jeans?) for the evening which also doubled as a date night with his girlfriend, Kylie Jenner. Once inside the Dolby ...

The actor turned heads on the Oscars 2025 red carpet Sunday, wearing a monochromatic butter yellow Givenchy suit with a matching button-up shirt underneath. Chalamet accessorized the leather look ...

The artist formerly known as Lil Timmy Tim showed up on the Oscars red carpet wearing a butter-yellow suit complete with a matching shirt. A bold but correct choice. Either way, he is just happy ...

Yellow Corp. revealed at a January hearing that it had come to terms with nonunion employees regarding a failure to provide 60 days’ notice ahead of mass layoffs in 2023. Friday filings in a federal ...

As you get older, your natural layer of enamel on your teeth wears down to show the lower layer of dentin contained beneath, which is naturally pale yellow. Dentists say this causes 'extrinsic tooth ...

Is it Coca-Cola and Pepsi? Mtn Dew and Sprite? Blue Powerade and Mello Yellow? Grape Gatorade and Root Beer? Today, we find out… and see if we can invent a brand new, DELICIOUS soda in the process.

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...