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Hot on the heels of celebrating its 20th anniversary, YouTube says television (TV) is now the primary viewing device in the ...
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"TV screens have officially overtaken mobile as the 'primary device for YouTube viewing in the US,'" Mohan said, which is a major shift in viewing habits.
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Meanwhile, YouTube TV now has 8 million subscribers, and YouTube Music & Premium have surpassed 100 million subscribers.
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YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.
Over 1 billion hours of YouTube content is consumed on TVs daily, making televisions YouTube's most popular screen in the US.