Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Health and Wellness Enthusiasts looking for the latest information on the study of how multiple inherited genes, environmental influences, and hormonal interactions contribute to ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Pebblebee Launches Creator Collective Program, Empowering Influencers to Monetize Their Influence in the Smart Tracking ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

YouTube has confirmed that its 2025 annual Brandcast event will be held on May 14 at 5:30 PM ET at the Lincoln Center in New York City.

With the popular social media app once again at risk of going dark, there are best practices pharma brands can use on other ...

MIA SAMSON Wealth Advisor; Director of Marketing Gerber Kawasaki Wealth and Investment Management Mia Samson is an investment ...

With declining engagement across social media and rising competition for attention, live events provide a direct, high-value ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...