The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
Starbucks shares surged on new CEO's plan, but declining sales and high valuation pose risks to the company's future ...
New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks (SBUX) exceeded first quarter revenue expectations, reporting $9.40 billion against analysts' estimates of $9.31 ...
Starbucks rolled out its promised “Back to Starbucks” changes this week, re-introducing practices meant to transform the ...