During Starbucks's latest earnings call, CEO Brian Niccol revealed that the company will return the condiment bar and several ...

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.