However, despite boasting Kevin Durant—one of the league’s greatest scorers—and All-Star guard Devin Booker, Phoenix has struggled to find consistency. Both stars have been putting up impressive individual numbers: Durant is averaging 26.

The Phoenix Suns are not the team they hoped to be with Kevin Durant alongside Devin Booker. Whether it's coaching (Monty Williams, Frank Vogel or current hot-seat-sitter Mike Budenholzer), roster makeup,

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.