Additional new Ad Age articles about marketing and Gen Z include: All of these stories and more coverage of the coveted ...

Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital trends and cultural insights shaping how this generation engages with brands ...

In financial terms, millennials are having a good decade. The generation born between 1981 and 1996 has built wealth faster ...

Dating apps were supposed to make finding love easier, but for many Gen Z users, they’re just another source of stress. Endless swipes, dead-end conversations, and more ghosting than a haunted house?

Ever thought about a career in media? Across March, several successful women including ITV's Susanna Reid, will be sharing ...