A misprinted website address, taking visitors to a porn site, on the boxes of Mattel’s line of Wicked dolls has caused uproar ...

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

If you've been online in the last few days, you'll be fully aware of the disastrous, yet mildly hilarious Wicked dolls that have gone on sale. The dolls themsel ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

“My Walmart has so many for sale,” a third stated. “I bet that will be worth $ one day!!” another viewer guessed. Indeed, the ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel faces backlash after its "Wicked" dolls misprinted links, directing buyers to a porn site instead of the movie's official page.

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel’s Wicked movie doll line recently went viral for a misprint that directed owners to an adult website. In response, the ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

The toy's packaging features a link to an adult website and not the musical film. Upon fans discovering that the Wicked doll packaging listed a porn website, Mattel ...

Mattel is speaking out after an error on the packaging of its "Wicked" movie-themed dolls mistakenly contained a link to a ...