Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...

Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.

Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...

The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the ...

Recently, entertainment giant Paramount (PARA) made a move away from Nielsen, which was basically the historic leader in television ratings. Ratings are, of course, vital to television ...

Connie Nielsen who plays Lucilla in Gladiator has revealed the sweet connection she formed with Pedro Pascal while filming.

Nielsen will let the media outlets it tabulates add their own audience data to its ratings tabulation, a move that the ...

The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that ...

Founder-led firms significantly outperform benchmarks, so investors are very rational to give these founders outsized control ...

You can now watch the opening of “Smile 2” for free — as long as you’re willing to smile, too. The sequel to Parker Finn’s ...

Ridley Scott may not have been present for the first major screening of “Gladiator II” on Friday night on the Paramount lot ...