Braden Smith, Caleb Furst and Myles Colvin — were among the top-selling athletes for December at the NIL Store.
Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.
MONTGOMERY — Heath Harmon was named as the sixth executive director of the Alabama High School Sports Association in June.
All-American safety Caleb Downs becomes first defensive player to have exclusive partnership with Panini America ...
Big booster donations followed by grassroots support resulted in a recent $2 million boost for Florida football's NIL arm, ...
It's been over three years since college athletes have been able to be paid above-board, a ruling that has permanently ...
Two Duke Blue Devils recruits are adding to their impressive NIL earnings with another exclusive multi-year deal.