Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh.

Coca-Cola is diving into the burgeoning field of soft drinks promoted for their health benefits by launching its first prebiotic soda called Simply Pop.

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...