Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...

Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Olipop has raised $50 million in its latest funding round, valuing the company at $1.85 billion. The prebiotic soda startup ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

A view of Olipop during the Food Network New York City Wine & Food Festival.Rob Kim/ Although Olipop launched only seven ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by dollar sales and unit growth, according to the company.