O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

It’s one of several prebiotic sodas, including Olipop and Culture Pop, that market themselves as healthy alternatives to ...

Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a dietitian to weigh in.

Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...