The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

Are you a print subscriber? Activate your account. 39 min 41 sec ago 3 hours 29 min ago By Janelle A. James - 5 hours 19 min ago By Brian Bonilla - 5 hours 49 min ago 1 day 4 hours ago By Ad Age ...

This year, Poppi aired its second-ever Super Bowl commercial, “Soda Thoughts,” which featured several content creators. To celebrate, the brand sent more than 32 bright pink, custom-made ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank" in ...